Marketing

An Intro to Modern ESPs: How to Prepare for Growth

Are you stuck using a “good enough” entry-level ESP? It’s time to consider an upgrade that will improve your customers’ experience–and your revenue. (Plus, it’s easier than you think.) Sponsored by Iterable.

Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table.

Upgrading to a modern ESP empowers marketers to build personal relationships with customers at scale. And it’s even possible with a lean marketing team.

Check out this guide to learn about:

  • Preventing a poor customer experience
  • Creating a valuable customer journey
  • Unlocking one-to-one personalization
  • Getting started with your modern ESP
  • Questions to ask for the best migration experience
  • Which platform is the champion for you?
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