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Building Unified Teams for Connected Customer Data

Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

This Q&A report, with Industry Expert Prolet Miteva, is sponsored by Tealium, a global leader in enterprise tag management system and marketing software. It provides specific recommendations, tactics, and keys to success in connecting internal teams in order to orchestrate customer data.

 

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