An explosion of data from online and offline data sources means today’s businesses rely on technology to correlate and enrich the data they are collecting in the hopes of curating a meaningful and granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (six tillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.
In this report, Tealium, a global leader in enterprise tag management system and marketing software, features the Gartner report, “Before You Buy: A Guide for Choosing a Customer Data Platform”. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first-party data management strategies.
