Digital Banking CX In A Post-Covid-19 World
Investing in digital banking products and capabilities is more critical than ever before. Within today’s experience economy, legacy institutions are being compared to popular start-up companies and FinTech platforms such as Venmo, N26, Zelle, Apple Pay, Chime, and Revolut.
Consumers expect seamless and well-designed digital platforms and are increasingly likely to abandon mobile platforms with poor functionality and inferior usability, regardless of the company or industry. As a result of such competition, long-standing institutions have been forced to deploy fully digital offerings of their own. By now, most competitive banks have been able to offer customers various capabilities through mobile and online banking.
