Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.
This Q&A report, with Industry Expert Prolet Miteva, is sponsored by Tealium, a global leader in enterprise tag management system and marketing software. It provides specific recommendations, tactics, and keys to success in connecting internal teams in order to orchestrate customer data.
Building Unified Teams for Connected Customer Data
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