Are you still treating mobile marketing separately from desktop-based marketing–and missing out on potential insights and revenue? It’s time to focus on one consistent approach and the tech that can help you streamline your efforts. Sponsored by Iterable.
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels.
Iterable wanted to understand how companies that are leading the pack in app downloads are marketing to mobile-first consumers. So they looked at 30 companies across six industries, from fashion to dating, and identified trends—and gaps. They also spoke with mobile experts for pro tips and future outlooks.
Check out this report for key findings and insights on:
- Push notifications
- SMS messages
- In-app messaging
- Mobile inboxes
- Cross-channel communication
